Arthur Vince the organiser of this event assures me that the name of the event (The Primrose Path) has nothing to do with primroses, but is a reference to Shakespeare no less.
An early appearance of the phrase in print occurs in Shakespeare’s 1602 play Hamlet (Act I, Scene III), where Ophelia, rebuffing her brother Laertes’ insistence that she resist Hamlet’s advances, warns Laertes against hypocrisy.
Do not, as some ungracious pastors do,
Show me the steep and thorny way to heaven,
Whiles, like a puff’d and reckless libertine,
Himself the primrose path of dalliance treads
And recks not his own rede.
The primrose path refers to a life of ease and pleasure, or to a course of action that seems easy and appropriate, but can actually end in calamity
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